By Trishla Ostwal. Trishla Ostwal. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. Recommended articles Popular Now. Some, including the U. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. The Sustainable Production Technologies Marketers Can Start Using Now . Olivia Morley. The trouble is, many of the. as Montana and Tennessee became the latest to pass comprehensive legislation. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. By Trishla Ostwal & Catherine Perloff . NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. ostwal@adweek. trishla. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. Built on the combined capabilities of GPT-4 and Dall-E 2, within. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. More Stories from Science News on Science & Society. com; Trishla is an Adweek staff reporter covering tech policy. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. By Trishla Ostwal . She will leave in the fall but will. Recommended articles Popular Now. The. The Pentagon has implemented several methods to block digital ads in response to Sen. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. trishla. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal . Docu filmmaker from Mumbai, India. Trishla Ostwal/Meta. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. trishla. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. com; Trishla is an Adweek staff reporter covering tech policy. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Covid-19 swept across the world, Joe Biden was elected U. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. By Trishla Ostwal . ostwal@adweek. The ride-hailing app was recuperating from an embarrassing 2016 data breach. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. S. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. But Sara Moorthy has been working in the industry long enough to see it. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. @trishlaostwal; trishla. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. Recommended articles Popular Now. Shore decided to join the National Aeronautics and Space Administration. Ad-blocking apps in the U. This button displays the currently selected search type. com; Olivia is Adweek's senior reporter specializing in. Eighteen of them had vague. trishla. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. m. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. S. The agency that regulates nearly all communications companies in the U. Recommended articles Popular Now. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. com; Trishla is an Adweek staff reporter covering tech policy. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal . Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Lindsey McInerney wears many hats. By Trishla Ostwal . Yesterday, Mar. m. Announces Strategic. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. . Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. By Trishla Ostwal . S District Court Judge William Pauley III to accept Fight For NYCHA as a third. Organic. ostwal@adweek. ostwal@adweek. The. trishla. Elden Ring Hottest Game. 12:00 PM - 1:00 PM . com; Trishla is an Adweek staff reporter covering tech policy. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Tech Policy Reporter, Adweek. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. By Trishla Ostwal . Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. S. So he started running as a. By Trishla Ostwal December 6, 2021. The fifth week of the U. com. Recommended articles Popular Now. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. Shore decided to join the National Aeronautics and Space Administration. By Trishla Ostwal . Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. Read writing from Trishla Ostwal on Medium. - 6:30 p. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. Trishla Ostwal 3w Report this post Report Report. Recommended articles Popular Now. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. The eighth week of the U. 125 billion (€4. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. No one likes an uninvited guest showing up at a private party and snooping on every conversation. Podcast Producer of the Year, Best Storytelling Podcast. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. By Trishla Ostwal . Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. With the Hollywood writers strike. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. The eighth week of the U. Exclusive: BuzzFeed Inc. The constant tug-of-war between the U. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. In its annual report issued last Thursday, the social. . com; Trishla is an Adweek staff reporter covering tech policy. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. This wasn’t about selling or wowing with big-name celebrities. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. @_oliviamorley; olivia. View Trishla Ostwal’s professional profile on LinkedIn. trishla. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. com and Burger King, driving revenue. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. com; Trishla is an Adweek staff reporter covering tech policy. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. By Trishla Ostwal . Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. By Trishla Ostwal . After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Recommended articles Popular Now. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Marketing Dive. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. By Trishla Ostwal. By Trishla Ostwal. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. February 22, 2022, 5 PM . trishla. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. ostwal@adweek. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. @trishlaostwal. The constant tug-of-war between the U. Recommended articles Popular Now. By Trishla Ostwal . Introducing the Adweek Podcast Network. ostwal@adweek. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal . You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. com; Trishla is an Adweek staff reporter covering tech policy. Against the backdrop of this. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. By Trishla Ostwal Mobile app WeAre8—which launches in the U. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. By Trishla Ostwal . In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. com; Trishla is an Adweek staff reporter covering tech policy. Politics, Technology. Trishla Ostwal was a fall 2021 science writing intern. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. The first results from Google’s solution to prevent third-party browser tracking have arrived. trishla. trishla. Trishla previously worked in digital advertising and social media analytics and switched to journalism. Trishla Ostwal. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. But mostly, she’s a [email protected] Generative AI News and Top Stories . —has caught the attention of some. ostwal@adweek. Now, numbers are emerging on how environmentally beneficial AI is. Trishla Ostwal 1mo Report this post Report Report. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. trishla. Exclusive: BuzzFeed Inc. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. This was nearly three years [email protected]@adweek. Articles by Trishla Ostwal on Muck Rack. Trishla Ostwal. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. By Trishla Ostwal . As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Meanwhile, the recent days are undeniably a major setback for OpenAI. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. (She/Her) Tech Policy Reporter, Adweek. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. Trishla Ostwal. Recommended articles Popular Now. In its annual report issued last Thursday, the social. —Trishla [email protected]. Read More. Recommended articles Popular Now. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Exclusive: BuzzFeed Inc. The latest tweets from @trishlaostwalBy Trishla Ostwal . By Trishla Ostwal. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. More Stories from Science News on Science & Society. S, U. Recommended articles Popular Now. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. Recommended articles Popular Now. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. By Trishla Ostwal . February 13, 2023 09:00 AM. trishla. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal. By Trishla Ostwal . trishla. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. . trishla. By Trishla Ostwal. When Facebook users see an ad with a special promotion. Digitas. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. trishla. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. While Game of Thrones fans are still (impatiently) waiting for George R. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Exclusive: BuzzFeed Inc. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. trishla. By Trishla Ostwal . Recommended articles Popular Now. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Mark Stenberg & Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. November 3, 2023. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Trishla Ostwal. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. 30 a. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. S. , including. trishla. By Trishla Ostwal. When expanded it provides a list of search options that will switch the search inputs to match the current. . ET. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. Announces Strategic. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Recommended articles Popular Now. . By Trishla Ostwal . In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. —Trishla Ostwal. Justin Sullivan — Getty Images. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The decentralized app was made available for pre-order, although not. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. S. Recommended articles Popular Now. president and climate disruptions, including wildfires , tropical. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. ostwal@adweek. trishla. Recommended articles Popular Now. Having accepted the position as an associate. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Recommended articles Popular Now. Trishla Ostwal 1y Edited Life is interesting when it comes around in a full circle. By Trishla Ostwal. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. trishla. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. trishla. The Open App Markets Act could potentially become a law this year. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. trishla. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. By Trishla Ostwal . S. By Trishla Ostwal. S. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. By Trishla Ostwal . Cox last week, could. By Trishla Ostwal . DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. S. trishla. By Trishla Ostwal. “I wasn’t what they were looking for. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. S. @trishlaostwal; trishla. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. The ruling sets a precedent for content creators. By Trishla Ostwal . The FCC has asked Apple and Google to remove TikTok from their app stores.